Author Archives: Nicola Dunklin
I’m Guilty Of It, Are You?
Are you guilty of walking into a shop, seeing something you really liked, maybe photographing it, then leaving to search for it online? I am embarrassed to say, this week I have done it, twice. I can’t imagine many of … Continue reading
Marketing – What Makes You Take Notice?
Manic Marketing Are you finding this? Every minute of the day you are bombarded with information, coming at you thick and fast from every angle. Snapchat, Whatsapp, Instagram, email, text, Messenger, radio/TV,’snail mail’, telephone…the list goes on. If I switch … Continue reading
5 Tips For Search Engine Optimisation – Part 2
Continuing from my previous article ‘Search Engine Success – Content is King’ I am adding more essential search engine optimisation tips for success. With each new Google update, and with the ever-changing rules of the game, playing wisely is not only … Continue reading
Does Marketing Work For You?
I had a 3pm call scheduled with a client yesterday, he is contemplating a ‘pivot’ in his business. Business is good; his aspirations have shifted. After discussing the potential mission statement and manifesto of his idea we moved on to … Continue reading
No Direction? Set Goals
To ‘kick-off’ the weekend we joined a group of friends at a ‘pop-up’ restaurant that we love, The Little Piggy Supper Club. I love the concept, ‘foodies’ open their homes to food-lovers and offer an exquisite, home-cooked menu, we rock up … Continue reading
Website Overhaul
The Situation My client is an established heating and plumbing merchant supplying trade and public with quality plumbing and heating equipment. The business is generating a solid turnover from a loyal customer base. This is a competitive industry and margins … Continue reading
Happy 19th Birthday Google
Today is Google’s 19th birthday. I don’t know about you but I am a Google ‘frequent flyer’, I use it all the time, for almost anything. 20 Years ago we would have reached for the Yellow Pages, or the Thomson … Continue reading
The Princess Bride For Want of a Better Name
Today marks the 30th anniversary of The Princess Bride. WIlliam Goldman’s 1973 novel (a great read) hit the big screen in 1987 with an impressive cast and some cracking cinematography. Cameos from Peter Cook, Mel Smith, Billy Crystal; the best … Continue reading
Do ‘Special Offers’ Really Work?
Today I have been writing content for a client’s website. Their existing ‘Special Offers’ page has not been touched for over a year. I have added content explaining that this is a company that is special consistently, all year round. … Continue reading
A Marketing Opportunity? Don’t Miss It!
Recently I spent time in Chicago working with a client. The usual early start gave us a chance to wander up the Magnificent Mile and ‘hit the shops’. One day, I kid you not, there had been a duck invasion. … Continue reading
My Words Work For You 