Category Archives: content writing
Time to Repurpose
Carpet grooming has become something of a Saturday morning ritual for me. Why? I hear you cry. Hear me out… Identifying a Need Despite the claims of effectiveness, I am yet to find a vacuum cleaner that removes the hair … Continue reading
Storytelling and Why it Matters
Just a quick post, today is a mix of self-indulgence and indulging others. Our usual morning dog walk with its regular encounter with doggy pals and their owners is to be followed by storytelling and a Pilates class. Let me … Continue reading
The Importance of Being Learned
As I snuggled up for storytime with my great niece today, we entered the world of Miffy. It was Miffy’s birthday, Miffy donned her pretty dress with daisies on and was politely grateful for the ‘gay parcels’ that awaited her. … Continue reading
Work-Life, Balanced?
When I left school, the received wisdom was that one should try to stay in one’s job as long as possible. By the time I left university, there had been a definite shift; I heard comments from my peers along the … Continue reading
How Attractive is Your USP?
Last weekend we had a surprise visit from my daughter. Embarking on her final term of a BA at The University of Nottingham and President of Enactus Nottingham, she didn’t have the time to come home. I was delighted to … Continue reading
9 Simple Steps to Content Writing
So clearly, perfection is the ideal, the goal we all dream of, a perfectly well written piece that engages, helps and entertains our target audience. But this is real life, we have a business to run/work to do/life to live, … Continue reading
Content Writing – It’s Easier With a Clear Mind
Businesses are competing with each other for the top spot, for customers and for exposure. To stay ahead, you need to be on top form. The state of our mental health affects everything we do. As important as it is … Continue reading
Tell Your Story – The Most Important Story Of All?
Do you remember this from when you were young? (You may be too young, if so, enjoy that feeling!) The tune, the graphics, and the concept have stayed with me, for the whole of my life. Your Story We all … Continue reading
Content Writing – A Science of its Own.
One of my clients is a thriving scientific solutions company, Stratech Scientific Ltd. Stratech supply the scientific community with pretty much anything required for scientific research (not animals, just to clarify). They have an impressive reputation of being able to reliably … Continue reading
Search Engine Success – Content is King
Original, Unique Content I’ve spent plenty of time reading books and guides that claim to ‘Get you to No. 1 in Google’ etc. Of course, I could get to number one in an instant if I created a site called, … Continue reading
My Words Work For You 