Category Archives: marketing
Tell Your Story – The Most Important Story Of All?
Do you remember this from when you were young? (You may be too young, if so, enjoy that feeling!) The tune, the graphics, and the concept have stayed with me, for the whole of my life. Your Story We all … Continue reading
Advertising – Turn On or Turn Off?
Powerful Advertising May Have The Power To Repel Your Audience I am looking for a pilates class. You may know this already but pilates is not cheap! I want to know that the class I choose is: Good quality Effective … Continue reading
Content Marketing – STAND OUT From The ‘Flock’
Creative Marketing involves creativity, stand out from the crowd, be memorable, your customers will love you for it. Continue reading
An Ad that Added Sales
Advertising – Speak to Your Audience Content Marketing includes any content, in any form, that speaks to your target audience with an ‘on brand’ message, ultimately leading to increased conversions. But first you have to grab their attention. I was … Continue reading
Niche Marketing – Brave enough to get kinky?
From Diving to Thriving One of my favourite films is Kinky Boots, I’ve loved it for years. Chiwetel Ejiofor struts his stuff as Lola, the drag queen with attitude. His transformation from broken individual to glamorous star is paralleled by the ailing Price & … Continue reading
You Want to be Liked? Facebook Foibles
Why Do We Need To Be Liked? Remember that feeling in the school playground when you’d fallen out with your friends? It happens. Mostly it passed quickly and was quickly forgotten. But for those brief moments the world was a … Continue reading
Are YOU ‘On Brand’?
Why Is Your Brand Important? Have you ever walked in to one of those shops that felt like a glorified jumble sale? You know the ones, an eclectic mix of random products thrown together with neither rhyme nor reason. It smacks … Continue reading
How Good a Friend Are You?
Customer Relationship Management Treat your customers as friends There are myriad schemes and offers out there to build your customer base. You’ll know plenty of gimmicks to attract people into your ‘funnel’: competitions, flash sales, hooks, free offers, free trials…mostly, … Continue reading
My Words Work For You 