Category Archives: Blog
Work-Life, Balanced?
When I left school, the received wisdom was that one should try to stay in one’s job as long as possible. By the time I left university, there had been a definite shift; I heard comments from my peers along the … Continue reading
How Attractive is Your USP?
Last weekend we had a surprise visit from my daughter. Embarking on her final term of a BA at The University of Nottingham and President of Enactus Nottingham, she didn’t have the time to come home. I was delighted to … Continue reading
Want success? Get Some Sleep!
Prepare yourself, I am about to have a rant! Over the years I have come across business mentors, articles, posts on social media etc. all extolling the virtues of getting up at the crack of dawn and working a ridiculous … Continue reading
Online Shopping, Not Always the Way Forward?
I am sitting here writing this blog post with a cushion wedged behind my aching back. We’ve been gardening all day, for hours. Well OK, we had a little break. After what felt like days of digging, moving plants, levelling … Continue reading
9 Simple Steps to Content Writing
So clearly, perfection is the ideal, the goal we all dream of, a perfectly well written piece that engages, helps and entertains our target audience. But this is real life, we have a business to run/work to do/life to live, … Continue reading
Content Writing – It’s Easier With a Clear Mind
Businesses are competing with each other for the top spot, for customers and for exposure. To stay ahead, you need to be on top form. The state of our mental health affects everything we do. As important as it is … Continue reading
Need More Structure? Website Wednesday!
Get Your Business On Rails – With Felt-Tip Pens When a business I worked with needed more focus and direction, I structured the week. Every task was included and prioritised. there was no escape, nothing and no-one could slip through … Continue reading
Tell Your Story – The Most Important Story Of All?
Do you remember this from when you were young? (You may be too young, if so, enjoy that feeling!) The tune, the graphics, and the concept have stayed with me, for the whole of my life. Your Story We all … Continue reading
Advertising – Turn On or Turn Off?
Powerful Advertising May Have The Power To Repel Your Audience I am looking for a pilates class. You may know this already but pilates is not cheap! I want to know that the class I choose is: Good quality Effective … Continue reading
Content Writing – A Science of its Own.
One of my clients is a thriving scientific solutions company, Stratech Scientific Ltd. Stratech supply the scientific community with pretty much anything required for scientific research (not animals, just to clarify). They have an impressive reputation of being able to reliably … Continue reading
My Words Work For You 