Category Archives: Blog
A Relaxed Approach To Marketing
We are approaching the end of two weeks spent in deepest France. Wherever we have gone we have encountered French people who do not speak English, I love it. We have fumbled our way around shops, restaurants and places of … Continue reading
Increasing Sales, Revenue and Loyalty
An Ailing Website When I was first approached by this client, the record for consecutive days of sales was nine. In the years preceding my input there had rarely ever been more than one sale a day, visits to the … Continue reading
Content Writing – Words Need to Work For You
So here I am, whiling away long, lazy days in the South of France. The biggest stressors for two whole weeks are the odd butterfly rescue from the pool and avoiding sunburn in the hellish rays. Someone has to do … Continue reading
Adopt Adapt Improve
Today brings the first half of 2017 to a close. How has it been for you? If you look back now, is it with satisfaction? It should be, even if things have not gone to plan, there will be opportunities … Continue reading
The Irony of ‘Dear Valued Customer’
When opening those ‘Dear Valued Customer’ emails, how do you feel? Valued? Probably not. Would you email a friend with, ‘Dear person I like’? I think not. As a customer, if I have chosen to offer my details to a … Continue reading
Content Writing to Attract an Audience
I have a theory. For some years now I have created content for a wide range of clients. Obviously, I keep the audience uppermost in my mind and ‘speak to them’ as I write. My aim is to engage them … Continue reading
Stately Customer Service
It’s early morning, I am sitting in my hotel room in Chicago with a mint tea, admiring my view… I am over here working for a client, ‘someone has to do it’. In spite of two long working days, and … Continue reading
The Future of Our High Streets
This is our local High Street. Behind the rather quaint façade of these properties with character is potentially, a tale of foreboding. Image Credit: Hertfordshire Life Is Retail Set to Fail? We moved to this area almost 20 years ago. … Continue reading
How to Keep Google Happy – Quality Content
Search Engine Optimisation In a previous post, ‘Search Engine Success – Content is King‘ I talked about ways to keep Google happy, including: Why the UX (User Experience) is a priority How the quality of your content directly impacts SEO The … Continue reading
The Story of Lost Literacy
Once upon a time, I constantly read to, and with, my two beautiful children. Two ‘square days’ a week meant time could be spent with TV/gadgets, on other days they played, we read together, we talked. Thankfully they have both grown up to … Continue reading
My Words Work For You 