Tag Archives: business support
Know Like and Trust? Aim for BELIEVE
How to create content that makes your audience BELIEVE in you Think of something or someone you believed in, I mean really believed in. Once in that mindset, there you remain. The object of your affection would have to behave … Continue reading
Bringing Content to Life
Reinvigorating a Small Retail Business When I first began work with this client the website was in a ‘bad way’. The content was old, riddled with mistakes, uninspiring and dull. The site or its content were not search engine optimised and … Continue reading
Content Creating Conversions
How Content Can Increase Conversions Content writing for a cleaning company is a dirty business. It tests a content writer’s ability to bring content to life and make it work hard for the client. One of the services offered by … Continue reading
Script Writing for a Crowdfunding Campaign
Script Writing for Crowdfunding Video design and script by Nicola Dunklin I wrote new content for an entire website, this led to a dramatic upturn in sales which allowed the owner to open an outlet in Cambridge. The business owner … Continue reading
Niche Marketing – Brave enough to get kinky?
From Diving to Thriving One of my favourite films is Kinky Boots, I’ve loved it for years. Chiwetel Ejiofor struts his stuff as Lola, the drag queen with attitude. His transformation from broken individual to glamorous star is paralleled by the ailing Price & … Continue reading
Fit enough to run a business?
Running A Business requires Stamina Our weekend has been filled with friends, entertaining, eating and drinking, the most athletic it got was the odd dog walk and a mooch around a local town. As we finally settled into our Sunday … Continue reading
What Makes You Click ‘BUY NOW’?
How To Increase Conversions How do you know if I am to be trusted? Do I deserve your custom? The internet is flooded with businesses and people yelling at you, ‘pick me, pick me’. What’s going to tip you over … Continue reading
Are YOU ‘On Brand’?
Why Is Your Brand Important? Have you ever walked in to one of those shops that felt like a glorified jumble sale? You know the ones, an eclectic mix of random products thrown together with neither rhyme nor reason. It smacks … Continue reading
Are You in Control?
Is Stock Control So Important? Free up cashflow Increase sales Increase profits Improve customer service Nurture customer loyalty Raise your bottom line There are SMBs out there who are not in control of their stock. Arguably, control of the business begins … Continue reading
How Good a Friend Are You?
Customer Relationship Management Treat your customers as friends There are myriad schemes and offers out there to build your customer base. You’ll know plenty of gimmicks to attract people into your ‘funnel’: competitions, flash sales, hooks, free offers, free trials…mostly, … Continue reading
My Words Work For You 