Tag Archives: content marketing
Search Engine Success – Content is King
Original, Unique Content I’ve spent plenty of time reading books and guides that claim to ‘Get you to No. 1 in Google’ etc. Of course, I could get to number one in an instant if I created a site called, … Continue reading
An Ad that Added Sales
Advertising – Speak to Your Audience Content Marketing includes any content, in any form, that speaks to your target audience with an ‘on brand’ message, ultimately leading to increased conversions. But first you have to grab their attention. I was … Continue reading
Goal Setting
Set Goals – Know Where To Aim Know Where You Are Heading So today I have been challenged to start setting goals. Not the vague, ‘I want to be happy’ kind of goals, but actual SMART goals. Specific, Measurable, Achievable, … Continue reading
Know Like and Trust? Aim for BELIEVE
How to create content that makes your audience BELIEVE in you Think of something or someone you believed in, I mean really believed in. Once in that mindset, there you remain. The object of your affection would have to behave … Continue reading
Bringing Content to Life
Reinvigorating a Small Retail Business When I first began work with this client the website was in a ‘bad way’. The content was old, riddled with mistakes, uninspiring and dull. The site or its content were not search engine optimised and … Continue reading
Content Creating Conversions
How Content Can Increase Conversions Content writing for a cleaning company is a dirty business. It tests a content writer’s ability to bring content to life and make it work hard for the client. One of the services offered by … Continue reading
Script Writing for a Crowdfunding Campaign
Script Writing for Crowdfunding Video design and script by Nicola Dunklin I wrote new content for an entire website, this led to a dramatic upturn in sales which allowed the owner to open an outlet in Cambridge. The business owner … Continue reading
Niche Marketing – Brave enough to get kinky?
From Diving to Thriving One of my favourite films is Kinky Boots, I’ve loved it for years. Chiwetel Ejiofor struts his stuff as Lola, the drag queen with attitude. His transformation from broken individual to glamorous star is paralleled by the ailing Price & … Continue reading
Fit enough to run a business?
Running A Business requires Stamina Our weekend has been filled with friends, entertaining, eating and drinking, the most athletic it got was the odd dog walk and a mooch around a local town. As we finally settled into our Sunday … Continue reading
What Makes You Click ‘BUY NOW’?
How To Increase Conversions How do you know if I am to be trusted? Do I deserve your custom? The internet is flooded with businesses and people yelling at you, ‘pick me, pick me’. What’s going to tip you over … Continue reading
My Words Work For You 