Tag Archives: content writer

Storytelling and Why it Matters

Just a quick post, today is a mix of self-indulgence and indulging others. Our usual morning dog walk with its regular encounter with doggy pals and their owners is to be followed by storytelling and a Pilates class. Let me … Continue reading

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The Importance of Being Learned

As I snuggled up for storytime with my great niece today, we entered the world of Miffy. It was Miffy’s birthday, Miffy donned her pretty dress with daisies on and was politely grateful for the ‘gay parcels’ that awaited her. … Continue reading

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How Attractive is Your USP?

Last weekend we had a surprise visit from my daughter. Embarking on her final term of a BA at The University of Nottingham and President of Enactus Nottingham, she didn’t have the time to come home. I was delighted to … Continue reading

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Want success? Get Some Sleep!

Prepare yourself, I am about to have a rant! Over the years I have come across business mentors, articles, posts on social media etc. all extolling the virtues of getting up at the crack of dawn and working a ridiculous … Continue reading

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9 Simple Steps to Content Writing

So clearly, perfection is the ideal, the goal we all dream of, a perfectly well written piece that engages, helps and entertains our target audience. But this is real life, we have a business to run/work to do/life to live, … Continue reading

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Content Writing – A Science of its Own.

One of my clients is a thriving scientific solutions company, Stratech Scientific Ltd. Stratech supply the scientific community with pretty much anything required for scientific research (not animals, just to clarify). They have an impressive reputation of being able to reliably … Continue reading

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Search Engine Success – Content is King

Original, Unique Content I’ve spent plenty of time reading books and guides that claim to ‘Get you to No. 1 in Google’ etc. Of course, I could get to number one in an instant if I created a site called, … Continue reading

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An Ad that Added Sales

Advertising – Speak to Your Audience Content Marketing includes any content, in any form, that speaks to your target audience with an ‘on brand’ message, ultimately leading to increased conversions. But first you have to grab their attention. I was … Continue reading

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Goal Setting

Set Goals – Know Where To Aim Know Where You Are Heading So today I have been challenged to start setting goals. Not the vague, ‘I want to be happy’ kind of goals, but actual SMART goals. Specific, Measurable, Achievable, … Continue reading

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Know Like and Trust? Aim for BELIEVE

How to create content that makes your audience BELIEVE in you Think of something or someone you believed in, I mean really believed in. Once in that mindset, there you remain. The object of your affection would have to behave … Continue reading

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