Tag Archives: copywriter cambridge

Search Engine Success – Content is King

Original, Unique Content I’ve spent plenty of time reading books and guides that claim to ‘Get you to No. 1 in Google’ etc. Of course, I could get to number one in an instant if I created a site called, … Continue reading

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An Ad that Added Sales

Advertising – Speak to Your Audience Content Marketing includes any content, in any form, that speaks to your target audience with an ‘on brand’ message, ultimately leading to increased conversions. But first you have to grab their attention. I was … Continue reading

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Goal Setting

Set Goals – Know Where To Aim Know Where You Are Heading So today I have been challenged to start setting goals. Not the vague, ‘I want to be happy’ kind of goals, but actual SMART goals. Specific, Measurable, Achievable, … Continue reading

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Know Like and Trust? Aim for BELIEVE

How to create content that makes your audience BELIEVE in you Think of something or someone you believed in, I mean really believed in. Once in that mindset, there you remain. The object of your affection would have to behave … Continue reading

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Bringing Content to Life

Reinvigorating a Small Retail Business When I first began work with this client the website was in a ‘bad way’. The content was old, riddled with mistakes, uninspiring and dull. The site or its content were not search engine optimised and … Continue reading

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Content Creating Conversions

How Content Can Increase Conversions Content writing for a cleaning company is a dirty business. It tests a content writer’s ability to bring content to life and make it work hard for the client. One of the services offered by … Continue reading

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Script Writing for a Crowdfunding Campaign

Script Writing for Crowdfunding  Video design and script by Nicola Dunklin  I wrote new content for an entire website, this led to a dramatic upturn in sales which allowed the owner to open an outlet in Cambridge. The business owner … Continue reading

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Fit enough to run a business?

Running A Business requires Stamina Our weekend has been filled with friends, entertaining, eating and drinking, the most athletic it got was the odd dog walk and a mooch around a local town. As we finally settled into our Sunday … Continue reading

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Are YOU ‘On Brand’?

Why Is Your Brand Important? Have you ever walked in to one of those shops that felt like a glorified jumble sale? You know the ones, an eclectic mix of random products thrown together with neither rhyme nor reason. It smacks … Continue reading

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What I Do

I Make Words Work For You  It is more than just words. Content marketing is a holistic approach that permeates through your whole business. Success comes from understanding your audience, knowing what they are looking for and providing a unique … Continue reading

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