Tag Archives: writing great webcopy
Advertising – Turn On or Turn Off?
Powerful Advertising May Have The Power To Repel Your Audience I am looking for a pilates class. You may know this already but pilates is not cheap! I want to know that the class I choose is: Good quality Effective … Continue reading
Content Writing – A Science of its Own.
One of my clients is a thriving scientific solutions company, Stratech Scientific Ltd. Stratech supply the scientific community with pretty much anything required for scientific research (not animals, just to clarify). They have an impressive reputation of being able to reliably … Continue reading
Search Engine Success – Content is King
Original, Unique Content I’ve spent plenty of time reading books and guides that claim to ‘Get you to No. 1 in Google’ etc. Of course, I could get to number one in an instant if I created a site called, … Continue reading
An Ad that Added Sales
Advertising – Speak to Your Audience Content Marketing includes any content, in any form, that speaks to your target audience with an ‘on brand’ message, ultimately leading to increased conversions. But first you have to grab their attention. I was … Continue reading
Goal Setting
Set Goals – Know Where To Aim Know Where You Are Heading So today I have been challenged to start setting goals. Not the vague, ‘I want to be happy’ kind of goals, but actual SMART goals. Specific, Measurable, Achievable, … Continue reading
Know Like and Trust? Aim for BELIEVE
How to create content that makes your audience BELIEVE in you Think of something or someone you believed in, I mean really believed in. Once in that mindset, there you remain. The object of your affection would have to behave … Continue reading
Bringing Content to Life
Reinvigorating a Small Retail Business When I first began work with this client the website was in a ‘bad way’. The content was old, riddled with mistakes, uninspiring and dull. The site or its content were not search engine optimised and … Continue reading
Content Creating Conversions
How Content Can Increase Conversions Content writing for a cleaning company is a dirty business. It tests a content writer’s ability to bring content to life and make it work hard for the client. One of the services offered by … Continue reading
Script Writing for a Crowdfunding Campaign
Script Writing for Crowdfunding Video design and script by Nicola Dunklin I wrote new content for an entire website, this led to a dramatic upturn in sales which allowed the owner to open an outlet in Cambridge. The business owner … Continue reading
Fit enough to run a business?
Running A Business requires Stamina Our weekend has been filled with friends, entertaining, eating and drinking, the most athletic it got was the odd dog walk and a mooch around a local town. As we finally settled into our Sunday … Continue reading
My Words Work For You 