Author Archives: Nicola Dunklin
Tough to stay Healthy
I have been working in Chicago for one week, one week to go, it’s been amazing. Each working day is spent in a viewing facility; we have to send out for food selected from a vast range of options. Each … Continue reading
Get Fit to Fly
A New Dawn Since My Words Work For You began in 2013, I have spent a lot of time supporting other people’s businesses. It has given me great pleasure. I have encouraged business owners to get/stay fit, physically and mentally, … Continue reading
7 Steps to Writing Content That Works
Content writing has to perform, and perform well, if it is going to work for you. Words must cut through millions of pages, push past the competition and leap onto the podium, basking in glory for all to survey. It’s … Continue reading
A Relaxed Approach To Marketing
We are approaching the end of two weeks spent in deepest France. Wherever we have gone we have encountered French people who do not speak English, I love it. We have fumbled our way around shops, restaurants and places of … Continue reading
Increasing Sales, Revenue and Loyalty
An Ailing Website When I was first approached by this client, the record for consecutive days of sales was nine. In the years preceding my input there had rarely ever been more than one sale a day, visits to the … Continue reading
Content Writing – Words Need to Work For You
So here I am, whiling away long, lazy days in the South of France. The biggest stressors for two whole weeks are the odd butterfly rescue from the pool and avoiding sunburn in the hellish rays. Someone has to do … Continue reading
Adopt Adapt Improve
Today brings the first half of 2017 to a close. How has it been for you? If you look back now, is it with satisfaction? It should be, even if things have not gone to plan, there will be opportunities … Continue reading
The Irony of ‘Dear Valued Customer’
When opening those ‘Dear Valued Customer’ emails, how do you feel? Valued? Probably not. Would you email a friend with, ‘Dear person I like’? I think not. As a customer, if I have chosen to offer my details to a … Continue reading
Content Writing to Attract an Audience
I have a theory. For some years now I have created content for a wide range of clients. Obviously, I keep the audience uppermost in my mind and ‘speak to them’ as I write. My aim is to engage them … Continue reading
Stately Customer Service
It’s early morning, I am sitting in my hotel room in Chicago with a mint tea, admiring my view… I am over here working for a client, ‘someone has to do it’. In spite of two long working days, and … Continue reading
My Words Work For You 