Try Me!

Posted on November 30, 2013 by Nicola Dunklin

Copy writing, content marketing, story telling…Let my words work for you. Give me a line or two; let me work my magic

The more I know about you the better!
Complete the boxes below, tell me everything I need to know.

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Here’s an example of my work:

From this:

Old_homepage Before Content creation by My Words Work For You

The original Home Page made people want to stay at home, very few views of site pages

Original Home Page

Original Text: Wooden toys are the only traditional toys that are a classic and are elegant. It is a form of art, unlike the large scale productions of plastic toys that hardly have anything elegant about them. The texture of wooden toys, the design, the entire art, paints and everything about it stand the test of time.

Toys are not just something to keep a baby happy with or occupied with but they become a montage of memories as kids grow up. Nostalgia is the word that segregates wooden toys from the rest. There are hundreds and thousands of families that have a heritage of traditional toys made from wood. Not many other types of toys have managed to get such adulation or recognition.

Many of our traditional toys and wooden toys and games have featured in Country Living, Good Housekeeping, Vogue, Practical Parenting to name but a few and we have won a few awards along the way…

To this:

website_homepage content rewritten and design by My Words Work For You

A warm, welcoming home page with inviting, easy to read content that inspired trust

Now with SEO and magic added

New Version:

website_homepage_cropped

The work I completed for this client attracted a tremendous response and the products soared in search engine rankings.
Strategic alliances with large organisations
Several-fold increase in sales, revenue and profit
The company was transformed
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Case Studies

Posted on November 30, 2013 by Nicola Dunklin

Before and After Content Writing.

CASE: WIWAK

Before Content Creation:

about_us_words_original before content writing by My Words Work For You

Hi, this is me, Paul Warner, daddy to two gorgeous girls and owner of When I Was a Kid…

Founded in 2005, it all came about from a trip to one of the big toy barns with floor to ceiling plastic toys. As a family, we love board games and having ventured over   to Northampton to our local Toys R Us store to buy a new game, I left saddened that the toy industry had become obsessed with plastic, batteries or fad toys… where were all the ‘proper’ toys that I grew up with?

After Content Creation:

about_us_words_after content creation and page design by My Words Work For You

Hi, this is me, Paul Warner, daddy to two gorgeous girls and owner of When I Was a Kid, a traditional toy shop… (I retained this as I felt this was the personality of the owner shining through)

 Once upon a time… after a soul-destroying family trip to one of the monster Toys R Us stores, I realised a terrible thing had happened; modern toys had lost their magic, the sparkle had simply gone, vanished

And so the dream began.  Children everywhere were in danger of misplacing their imaginations, there was not a moment to lose…. I searched the globe to find toys that don’t have the dreaded on/off switch (you know the type, on goes the screen, off goes the imagination).  The When I Was a Kid ‘toy box’ just keeps filling with fabulous toys, waiting to be loved.

Case: Script Writing for Crowdfunding campaign

Video design, storyboard and script by Nicola Dunklin (I even helped to choose his shirt!)

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Statistics

Posted on November 30, 2013 by Nicola Dunklin

Content Writing That Works

graph-of-content-marketing-results-my-words-work-for-you

Dramatic increase in revenue purely as a result of my work

Statistics from one project, two months from beginning my content marketing 

November 2013 stats compared to November 2012

Site Visits UP 99.62% (just over 9000 people)
Page views UP 98.5%
Ave visit duration UP 58.5%
Returning visitors UP 10%
Unique page views UP 101%
Ave time on page UP 61%
Revenue UP 166%
Quantity purchased UP 252%
Conversion rate UP to 3.05% (A massive leap for the second month)
Ave orders per day 9.16!!! (was previously less than 1)
Conversion once added to basket 78% (up nearly 30% on industry standard)
Quantity of items purchased UP 252%
Organic Search purchases UP 25%
Trains sold UP 487%

Just a snapshot of the dramatic improvements. These and many others were long term changes that continued for the duration of my time with the company.

Imagine…

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Testimonials

Posted on November 30, 2013 by Nicola Dunklin

Testimonials and reviews of my work. A snapshot to give you an idea of the results you could achieve:

“The best copy I have ever seen” – Account Manager, Wieden + Kennedy.

“Nicola is a real team player, someone I can rely on and trust implicitly. We have worked together since May 2016 and Nicola happily goes ‘above and beyond’, easily turning her head to any challenge. Her detailed approach and friendly rapport with clients and other team members are an asset to my business, Empathic Mind Limited.”

Libby Wingham

Director, Empathic Mind

“Nic has always gone the extra mile to help ensure the the language and message I spread about my business conveys my passion. Not only has she got a seemingly infinite set of little tips and tricks to talk with customers in a more compelling way, but she has also helped heighten my own thinking on my business brand and philosophy. Working with Nic has not only helped improve how I market my business, she’s helped me improve my business overall. I can’t thank her enough!”  

Chris,
Owner, Innerfit
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“I have been working closely with Nicola for several months and because of the phenomenal strength of the words she has written and the impact she has made, we have not only seen a several fold increase in revenue but also a much stronger relationship being developed with our customer base. Nicola has been an integral part of everything we do and will be for many years to come. I can not rate her highly enough.“
Business Owner, Cambridge

Early clients 

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Contact me

Posted on November 27, 2013 by Nicola Dunklin

Need Content That Works?

For a no obligation chat about your content requirements. 

I will be back in touch as soon as possible.

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Thank you for your response. ✨

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‘Words are Life’

Posted on November 1, 2013 by Nicola Dunklin

You may have read the novel, ‘The Book Thief’ by Markus Zusak? In case you are yet to read it I shan’t spoil the story for you. Of the many tremendous lines that form the novel, ‘Words are life’ holds the most power for me.

What is life without words? Words have the power to hurt, to heal, to touch souls or to torment them. For those with such power at their fingetips I wonder what drives some to wield it for such malignant use. Perhaps the wordsmiths among us could think of ways to use their gift to create and enhance the beauty of the world around us. Returning to The Book Thief, Max teaches Liesel to see, to really see. Max encourages her to use her growing vocabulary to enable him to envisage the world outside that he is denied access to.

Words-are-Life The Book Thief Content Writer for small businesses

The right words are the difference betweene failure and success

Zusak’s novel illustrates the beauty and the ugliness caused by the use and misuse of words. I have loved being included in the journey as each page turned. In the words of Max Ehrmann, ‘With all its sham, drudgery, and broken dreams, it is still a beautiful world’. Continue reading →

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And so it began…

Posted on January 11, 2011 by Nicola Dunklin

Content Writing For Success

Fortunately, my content writing journey began with success; it was that success that taught me to believe in the power of words, My Words Work For You was born. Content writing is a skill, as well as needing ‘a way with words’, one needs passion for the subject, belief, integrity and an understanding of human psychology. Done well, it has the power to transform your business.

Content Writing That Gets Results

In 2013 someone asked me to write for their business. Page by page, product by product I created content. The results were instant, and exhilerating. Each product I wrote began to sell, new life for hundreds of products that had languished in stock for years. This tired old website stepped into the limelight, the business experienced new-found success.

The Magic? Authentic, Unique Copy

With little knowledge of SEO I lifted every single product from the page, telling its story in glorious, authentic technicolour, I believed in the products, and the company. I wrote from a customer’s perspective, changing the website from a place about ‘us’ to a place about ‘you’. Soon, an army of fans believed in the company. 

New content breathed new life into the website, and the business. Conversions, sales, turnover, visits and views soared. The business climbed up the rankings to page one. A previous record of nine consecutive days of sales grew to the mid 400s during my time with the company. Alongside social media activity, regular blogs created awareness and engagement, people wanted to be part of the magic.

Content Writer, Cambridge

And so my journey as a Copy Writer began. I see new sights, learn new skills, venture to pastures new. The most magical part of my content writing journey is, I never have to stay in the same place. Each new client brings new destinations, new views and new stories to be told.

“Words are in my not so humble opinion, our most inexhasutible source of magic” ~ Albus Dumbledore
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